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Speaker’s Bureau

Wesley Enhanced Living (WEL) professional staff members are available to provide information and/or expert commentary for members of the press. A short bio and topics of expertise for each are listed below. To arrange an interview, please contact Lisa Haino at 215-354-3188 or lhaino@wel.org.

Jeff Petty

President & Chief Executive Officer

Since joining Wesley Enhanced Living (WEL) in 2003, Petty has grown the organization from annual revenues of $35 million to over $75 million. Under his leadership, the organization experienced new community acquisitions and demonstrated successful turnarounds, as well as completed $100 million in renovation projects for WEL’s senior living communities in Philadelphia, Bucks, and Montgomery counties.

Topics of expertise Include:

  • CCRC growth through affiliation
  • Sustainable health care and housing solutions for aging Americans
  • The case against aging in place
  • Long-term care challenges for an aging America
  • Current trends in senior living
  • The state of senior living and senior living capital markets
  • How increased life expectancy will shape the future of CCRCs

Ken Franiak

Chief Operating Officer

Franiak has held the roles of WEL’s CFO and COO since May, 2015, having served in each position for 5 year periods prior. As COO he leads all facets of operations and ensures execution of WEL’s vision among its 1,200 residents and 1,100 employees and continues to focus on operational and quality initiatives to deliver cost-effective, high-quality care and services for all WEL residents. As CFO, Franiak coordinated a $125 million fixed rate refinancing platform, allowing for the refinancing of existing debt which provided capital for community transformation projects and establishing a reserve fund to ensure future cash flow viability.

Topics of expertise include:

  • Dining trends in senior living facilities
  • The trends driving consolidation or affiliations among CCRCs
  • The impact of informational technology on CCRCs—how it’s being used to leverage existing manpower and extend services
  • Resident-centered service models
  • Community re-positioning and modernization programs to bring facilities up to future residents’ expectations

Shelley Ballet

Senior Vice President, Marketing & Sales

Known for non-traditional marketing approaches that successfully generate visibility and revenue for the organizations she serves, Ballet introduced the enhanced living concept to Evangelical Services for the Aging in 2004–determined to implement a solid stream of branding initiatives to help transform the organization’s network of continuing care retirement communities into enhanced living communities.

Topics of expertise include:

  • Branding and repositioning in the senior living and health care sector
  • Sales leadership and development
  • Marketing challenges in the senior living sector
  • Types of financial assistance available for continuing care retirement communities
  • Questions to ask/factors to consider when selecting a continuing care retirement community
  • Questions to ask/factors to consider when selecting a personal care community

Jerry Dykyj

Corporate Director of Quality Assurance

Jerry Dykyj joined Wesley Enhanced Living as Corporate Director of Quality Assurance in August 2016, assuming responsibilities for Quality, Risk Management, Compliance, and Resident/Employee Satisfaction; advancing and harmonizing these key segments. Dykyj is a certified Lean Six Sigma Master Black Belt, with decades of experience in technology and Operational Excellence leadership in the healthcare sector.

Topics of expertise include:

  • Lean Six Sigma, Quality/Process Design & Improvement, Operational & Service Excellence
  • CMS 5 Star Quality in Skilled Nursing
  • Risk Management and Compliance
  • Customer Satisfaction
  • Healthcare Information Technology service (people, process, and technology)

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