President & Chief Executive Officer
Since joining Wesley Enhanced Living (WEL) in 2003, Petty has grown the organization from annual revenues of $35 million to over $55 million. Under his leadership, the organization experienced new community acquisitions and demonstrated successful turnarounds, as well as completed $80 million in renovation projects for WEL’s senior living communities in Philadelphia, Bucks, and Montgomery counties.
Senior Vice President, Marketing & Sales
Known for non-traditional marketing approaches that successfully generate visibility and revenue for the organizations she serves, Ballet introduced the enhanced living concept to Evangelical Services for the Aging in 2004–determined to implement a solid stream of branding initiatives to help transform the organization’s network of continuing care retirement communities into enhanced living communities.