President & Chief Executive Officer
Since joining Wesley Enhanced Living (WEL) in 2003, Petty has grown the organization from annual revenues of $35 million to over $55 million. Under his leadership, the organization experienced new community acquisitions and demonstrated successful turnarounds, as well as completed $80 million in renovation projects for WEL’s senior living communities in Philadelphia, Bucks, and Montgomery counties.
Chief Operating Officer
Franiak was appointed COO in April 2010 after serving as WEL’s CFO since April of 2005. As COO he leads all facets of operations and ensures execution of WEL’s vision among its 1,500 residents and 900 employees. Upon assuming responsibility as COO, Franiak played a key role in coordinating the initial analysis, design and implementation of strategies that resulted in the ultimate turnaround of WEL’s newest community, Wesley Enhanced Living at Stapeley (formerly Stapeley in Germantown). Franiak continues to focus on operational and quality initiatives to deliver cost-effective, high-quality care and services for all WEL residents.
Senior Vice President, Marketing & Sales
Known for non-traditional marketing approaches that successfully generate visibility and revenue for the organizations she serves, Ballet introduced the enhanced living concept to Evangelical Services for the Aging in 2004–determined to implement a solid stream of branding initiatives to help transform the organization’s network of continuing care retirement communities into enhanced living communities.
Vice President, Human Potential
Pat Lamoreux serves as Vice President; Human Potential for Wesley Enhanced Living, previously serving as Corporate Director of Benefits & Compensation, and Assistant Vice President of Human Potential. Lamoreux joined Wesley Enhanced Living in 2007 with more than 15 years of long-term care experience. Pat has also held the positions of Benefits Manager, Assistant Director of Human Resources and Director of Business Services for Presby’s Inspired Life.